On May 1, a column on Chelsea interim head coach McFarlane written by BBC Sport Chelsea and team reporter Nizaar Kinsella was published on Hupu.
Callum McFarlane was highly regarded at Chelsea, yet suffered from inexperience, ridicule and conspiracy theories.
Those who know the 38-year-old coach say he has difficulty adjusting to the sudden attention, especially during a period when Chelsea fans are in an emotional state.
MacFarlane has always tried to avoid revealing too much of his personality in public, but he broke with this routine after leading the Blues to victory over Leeds United in the FA Cup semi-final on Sunday. He was very excited and declared that this was definitely the best day of his career because his family are all Chelsea fans.
After the game, Reece James pushed him to the front and asked him to accept the applause of the fans.
Sometimes he needs to defend himself against criticism.
A social media video questioning his and his team's relationship with Chelsea's influential scout Joe Shields and accusing them of profiting from "nepotism" has been viewed more than 600,000 times.
Tromsø was competing in the Europa League at the time, and McFarlane was promoted to first-team coach. There was no mention at all in the video that McFarlane had worked at Fulham, Crystal Palace or Norwegian club Tromso.
After that, due to illness in his family, he returned to London and started working at the Kinetic Foundation in his hometown of South London, getting closer to his home. The video incorrectly mentioned that Shields had worked for the foundation in the past.
Years later, McFarland returned to professional football and joined Manchester City's academy department, working with Shields and academy director Glenn van der Kraan. At this time this summer, they brought McFarland and his assistants Harry Hudson and Dan Hogan to Chelsea. McFarland once coached the Southampton U21 echelon.
However, they pointed out in posts and videos on social media that McFarlane did not have a UEFA Professional Coaching Certificate, the highest level of coaching qualification, and this situation was criticized.
In addition, someone said that other members of the youth academy, including the youth team mentor and the legendary star John Terry, all have this certificate.
With Neil Bass leaving after his long tenure, and Jim Fraser leaving after his long tenure, and with new ideas being introduced, there are still a lot of questions about the academy overall.
However, the new leadership started strongly, becoming the first English club since Manchester City in 2023 to win the U21 and U18 league titles in the same season.